Friday, September 27, 2019
Do you have a cosmetic creation that friends and family absolutely love? Have you stumbled upon the perfect combination of ingredients that could be the makings of a life-changing product or brand? Ever wondered what it would take to get that product or idea to the marketplace? Well, look no further. In this article, we will go over how you can go about starting our own makeup line or cosmetics line. As you probably know, becoming a small business owner takes a lot of work but can pay off over time. In this article, we will touch on major factors to consider such as the legal aspects, making the product, and marketing strategies. Keep in mind that everyone’s situation and strategy is unique and requires that each individual will need to put in research and effort into the process of getting started.
There are quite a few different legal factors you need to know when you create your own cosmetics line. There are two different facets a cosmetic company faces: licensure to sell the product along with following FDA regulations. The law does not require your cosmetic products and ingredients, other than color additives, to have FDA approval before they go on the market, but there are laws and protocols that apply to cosmetics on the market in interstate commerce. The two most important laws pertaining to cosmetics marketed in the United States are the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). These two laws are what to keep in mind when getting started with your home cosmetics company. While approval isn’t necessary, breaking the law can result in the FDA acting along with leaving the business owner culpable for breaking the law.
Licensure is important when starting your own makeup line. Depending on the requirements of your state, you may be required to obtain a license for your home-based business. The following list of licensures could be required:
Interested in how to create your own cosmetics line? Making a product requires you to create your product, package it, and then brand it. We’ll go into detail on how to begin these processes. Depending on the type of cosmetic, the steps may change.
There are a few steps you need to take to make your product. First, you must define your product before making it. What are you trying to achieve? A cleanser, lotion, or coloring product? Is it a combination? Take notes on these factors. A starting formula to base your product is the next step. There are online resources that can get you started such as Happi.com It may take several batches of adding or subtracting ingredients, baking or cooling for different lengths or temperatures, and several other factors before you land on a perfect finished product. it’s extremely important to write the exact steps and formula down in order to have consistent batches. Also, it’s important for your products to be tested before trying to sell them to prevent any unforeseen side effects to customers.
Once you have established the formula and tested it for variability, the next step is to find the perfect packaging option for your new cosmetic. Factors such as controlling how much product is sold per unit, the desired application process, and desired aesthetic can all influence the packaging option you choose. Find packaging options that will give your products a professional look and get them ready to hit the marketplace.
With so many brands and products competing for shelf space branding, your product is important to ensure you’re differentiating within the marketplace. Coming up with a name for the cosmetic, having a customized packaging, and having a patent can really help set your product apart before you bring it to the marketplace. Patents are not always applicable in every case, you must research on their own whether you can apply.
Once you have all the above pieces together, you are ready to start marketing your new product. There are many different strategies that can help you sell your cosmetic product. Using social media is a good starting place. It’s free and can help bring awareness to new products. Other strategies include building a website, running ads online, and bringing it to local markets. Remember, marketing can make or break a product and perseverance in marketing can improve the chances of your product’s success.
We’ve covered a lot of ground when it comes to how to start a successful makeup business. From legal factors to marketing the finished product. Remember that this article is just a starting point. Be sure to do your own research and be prepared for hurdles that may come your way. Learn about the best cosmetics and packaging types in our previous blog post. Packaging Options Direct offers a wonderful selection of cosmetic and makeup packaging to help you get your new product line up and running. As always, you can get in touch with us if you have any questions. We are always happy to help make sure you are using the best packaging for your latest product.
