Shaping Up - "BRI"ef: 103

Thursday, October 23, 2014


In the last BRI”ef, we reviewed packaging categories. These are the general terms used to describe a package, such as a bottle, jar, jug, etc. Once you know the general category of container you are looking for, the next step is to determine what shape of container you want.

Shapes

Square, oval, round and oblong are the basic shapes in packaging and are pretty simple to understand, as they are shapes we’ve been taught from as far back as we can remember. However, there are many shapes in the packaging and container industry.

6 oz Antique Green Glass Cork Top Pyramid BottleTriangle and pyramid bottles (shown on the left) are occasionally seen in the design of bottles. Used mostly in perfume or decorative bottles, the unique shapes give a high-class look to products making them highly desired.

9 oz Dodecagon Clear Glass JarMore complex shapes such as hexagon, octagon, dodecagon and spherical can be seen as well, primarily in jars used for canning and candle making. Hexagon jars have six sides, while octagon jars have eight and dodecagon jars have twelve (shown on the right). Sphere or globe shapes are usually found in perfume or decorative bottles.

Additional terms to know

16 oz Clear Glass French Square BottleContainer manufacturers also take shapes a step further by incorporating beveled or squat into their descriptions. A beveled bottle (like the one pictured to the left), is a bottle that has intersecting angles reduced to less than a right angle, or more simply put the square corners of the bottle have to be slanted.  A squat bottle is short in height when compared to a large diameter. 

Other terms that define bottles shapes include straight sided (meaning the walls of the jar or bottle run straight from top to bottom), and cylinder.

Save time and money…

Having a general idea of the shape and category of container you desire helps to narrow down your search for the perfect bottle. Much like walking into any department store, it helps to have a general idea of what you are shopping for. Knowing you want clothes or more specifically a pair of jeans helps lessen the amount of time spent shopping. As we go through the “BRI”efs, it is my hope that you will be able to further define your search for packaging; ultimately saving you time and money on that perfect packaging look you desire. Join me next time as I discuss the various styles of packaging; from Boston rounds to Spice jars. We will be reviewing what makes each style special.

Feel free to email us or call us at (855) 754-3728 if you should ever need assistance with choosing the correct product for your specific needs. Should you have any questions about this blog or ideas for future posts, please email me at brianne.livas@packagingoptionsdirect.com and type BLOG TOPIC in the subject line.

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